Indian Supercross Racing League (ISRL) has announced the appointment of Salman Khan as its brand ambassador. 

As per the brand, Khan's motorsport passion and connect with audiences from all generations will boost its reach, ensuring the league becomes a household name in India.

Additionally, ISRL also mentioned that Khan's interest in motorcycles, fitness, and action sports makes him the epitome of the dynamic vigour and adventurous attitude that characterise Supercross racing and makes him the ideal ambassador to lead the league's growth to new heights.

To highlight the association, Khan also released a video announcing the partnership. 

Veer Patel, managing director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the ISRL has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Eeshan Lokhande, co-founder and director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”