Cetaphil has announced the appointment of actor Rashmika Mandanna as its brand’s ambassador for its bright healthy radiance (BHR) range.

This partnership, through Mandanna, aims to inspire individuals to embrace their natural beauty and focus on their strengths rather than imperfections. 

Mandanna aligns with the skincare brand's values of embracing one’s true self by feeling confident in their skin. 

Furthermore, it has also rolled out a campaign titled '#ChooseYourBrightSide' which consists of an ad film featuring Mandanna. The narrative of the ad film inspires self-confidence and positivity while highlighting the BHR range's transformative power and promoting self-care.

Raghvendra Sadashiva, general manager, Galderma India, said, “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin.”