Marketing, 11 Dec 2024

Amrita Kumar

11 Dec 2024 9:49 PM

Isprava Group appoints Amrita Kumar as vice president - marketing

Moves from Air India, where she was marketing leader - commercial. 

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Fernando Machado

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'The biggest risk is having to pump a ton of money into paid media'
BigBasket's 'Mangoes' campaign.

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Juicy wordplay meets speedy delivery through BigBasket
Harmanpreet Kaur

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Zepto's campaign

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Zepto and Eveready champion modern women’s safety

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Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

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