Isprava Group has announced the appointment of Amrita Kumar as vice president - marketing.

In her new role, Kumar will be responsible for executing brand growth strategies for Isprava and its sister brand- The Chapter.

She moves from Air India, where she was marketing leader - commercial. 

Dhimaan Shah, executive director and co-CEO, Isprava Group, said, “With a career defined by crafting compelling brand stories and nurturing impactful marketing strategies for industry-leading brands, Amrita’s exceptional leadership and marketing acumen align perfectly with the Isprava Group’s growth trajectory."

Nibhrant Shah, managing director and co-CEO, Isprava Group, said, “By leading our marketing strategies, Amrita's experience spanning over two decades will be pivotal in shaping growth at both Isprava and The Chapter. As customer experience remains at the core of our philosophy, her strategic insight will guide the brands, ensuring they resonate with their discerning audiences.”

Kumar added, “Throughout my professional journey, I have believed in the power of strategic marketing, storytelling and customer loyalty. Likewise, Isprava focuses on its commitment to crafting unique stories and curated experiences through distinctive homes. With our shared vision, this moment marks an exciting journey for both the brand and me.”