Emcure Pharmaceuticals has announced the appointment of actor Vidya Balan as the brand ambassador for its Arth range.  

With this partnership and through Arth it aims to enter into the daily supplements space. 

As an initiative within its broader efforts for quality and women's health education, Emcure has partnered with Balan. She intends to spark conversations around less discussed and important aspects of health, including intimate care and sleep issues, encouraging women to prioritise and take charge of their health.

As a part of the association, Balan will also spotlight three key products from the Arth range: Intimate Care to soothe itchiness and dryness in intimate areas, Sleep Support Gummies for blissful and quality sleep; Brain Fog Aid to improve focus and support cognition.

Namita Thapar, whole-time director, Emcure Pharmaceuticals, said, “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind. We look forward to working with her to address and destigmatise topics around women’s health that are often considered taboo.”