IndoBevs, a beverage company, has announced its leadership hires with an aim to drive its enterprising marketing and growth agenda. 

The company has appointed Anupam Gurani as chief marketing officer, alongside Siddharth Tripathi and Manu Madan as assistant vice presidents – marketing, and Moumita Majumdar as general manager - PR and communications.

Gurani joins from Lead School, where he served as chief business officer. Tripathi makes the move from Pidilite Industries, where he held the position of senior brand manager, while Majumdar was previously at 82°E as senior manager – PR and influencer marketing.

With these appointments, IndoBevs aims to make significant investments in marketing, brand building, and consumer engagement in the coming months. 

The brand is focused on redefining the beverage space in India, by crafting immersive consumer experiences that resonate with the new generation of beverage enthusiasts. 

Geetika Mahandru, President, IndoBevs, said, “We are on growth trajectory at IndoBevs. We have our sights set on aggressive market expansion and making substantial investments in marketing and consumer outreach. With our dynamic leadership team in place, IndoBevs is primed to set new industry benchmarks and captivate consumers across India and beyond.”

Anupam Gurani, chief marketing officer, IndoBevs, added, “We are at a pivotal stage in our journey, and I am thrilled to have joined IndoBevs along with such an accomplished team. Each of us brings a unique set of skills and experience that will be instrumental in shaping IndoBevs' future. From driving brand engagement to enhancing consumer experiences and fortifying our market position, this team will be at the forefront of our growth story. I am excited to see the impact we will create together.”