Poco India has announced the appointment of actor Akshay Kumar as its brand ambassador. 

With this association, the tech brand aims to redefine technology for India’s youth. 

This announcement comes just a day before the highly anticipated Poco X7 series launch, scheduled for 9 January, with an intent to enter a new era of innovation and growth for the brand.

Known for his fearless energy and mass appeal, Kumar is the perfect embodiment of Poco’s “Made of MAD” philosophy. 

His partnership aligns seamlessly with the X7 series campaign, 'Xceed Your Limits,' which aspires users to defy conventions and reach for the extraordinary.

Himanshu Tandon, country head, Poco India, said, “At Poco, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”