ThinkROI has bagged the digital media mandate for home improvement retailer Mr.DIY. The mandate was won following a multi-agency pitch.

The partnership between the two entities aims to scale the brand, thereby providing an improved presence, a greater recall value, and higher favourability from the Indian audiences.

Rupinder Singh, chief business officer, ThinkROI, said, “Our association with Mr.DIY goes beyond the traditional brand-agency relationship; it aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market. ThinkROI aims to enable Mr.DIY to reach new heights in the digital world by turning over a new leaf in the Indian home improvement landscape.”  

Sarada Prasad, chief growth officer, ThinkROI, added, “In an online-first world, there is great potential in harnessing the power of digital media to empower Mr.DIY’s journey to greater heights. This collaboration is all set to redefine the Indian market’s perception of the home improvement sector. Let the thrilling voyage begin.”

Maneesh Sharma, chief executive officer, Mr.DIY India, stated, “As we join hands with ThinkROI, we aim to not only establish how Mr.DIY is the perfect one-stop shop, but also establish it as an integral part of every Indian family, catering to the needs of every member. With cutting-edge technology backed by effective communication, our goal is to get our audience to indulge in the Mr.DIY experience.”