Marketing, 04 Jun 2025

Amrita Kumar (left) and Manasi Narasimhan

04 Jun 2025 8:22 PM

Marketing Manifest Stations with Manasi: Episode four

The fourth episode features Amrita Kumar, vice president and head - marketing, Isprava.
Ishaan Khatter (left) and Shanaya Kapoor

04 Jun 2025 12:18 PM

Nykaa Fashion gets Ishaan Khatter and Shanaya Kapoor as brand ambassadors

Through this association, the brand aims to be more than a shopping destination.
97% of Indian marketers believe video and influencer marketing is among the most effective tools to drive direct sales, stated the study.

04 Jun 2025 10:51 AM

90% of Indian B2B marketers bet on the video to win attention in a crowded market: Report

LinkedIn’s 2025 B2B study reveals that strong advocacy and influence are key to earning buyer trust and driving purchase decisions.

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