Marketing, 4th Apr 2025, News & Stories from India | Manifest

Marketing, 04 Apr 2025

04 Apr 2025 1:42 PM

Gagandeep Bedi joins Motorola

He moves from Infinix India, where he was head of marketing - offline, new categories and D2C for the Nepal market.

The research for the report is based on analysis of 150 advertising case studies across India, Southeast Asia and Greater China

04 Apr 2025 9:33 AM

Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc

The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.

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IAA's Voice of Change initiative is looking to push the needle regarding gender portrayal in advertising.

13 Nov 2026 2:48 PM

Beyond conversations: IAA Voice of Change's continued engagement with the industry

Kainaz Karmakar

13 Nov 2026 2:30 PM

'The men who believe ‘she got this job because she's a woman', are the biggest obstacle'

Afshan Hussain Shaikh, Akanksha Seda and Sonal Batra

13 Nov 2026 2:30 PM

Behind the camera, had the bias really gone?

13 Nov 2026 2:30 PM

Opinion: Iconic ads that challenged gender stereotypes with humour

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

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Publicis responds to WPP over 'no-pitch business wins'

This is the 20th year of the awards

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Pepper Awards 2026: Shortlists revealed

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias