Marketing, 04 Apr 2025

Gagandeep Bedi

04 Apr 2025 1:42 PM

Gagandeep Bedi joins Motorola

He moves from Infinix India, where he was head of marketing - offline, new categories and D2C for the Nepal market.  
The research for the report is based on analysis of 150 advertising case studies across India, Southeast Asia and Greater China

04 Apr 2025 9:33 AM

Campaigns with 50:50 split between performance and brand building drive peak impact in Asia: Warc

The report added that the effects of shorter campaigns are four times stronger when measured for a month after the campaign finished.

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Ruchira Kanwal (left) and Madhurita Sengupta

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Ruchira Kanwal and Madhurita Sengupta join BCCL 

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