Marketing, 03 Oct 2024

From left: Ankita Thadani, Samantha Prabhu and Akash Valia.

03 Oct 2024 2:19 PM

Samantha Prabhu joins Secret Alchemist as co-founder 

Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach.
Vikrant Massey for Campus Activewear

03 Oct 2024 2:16 PM

Campus Activewear signs Vikrant Massey as brand ambassador

According to the brand, Massey's passion for experimentation and grounded nature perfectly aligns with the values of Campus.
Mary Kom (left) and Sunil Chhetri

03 Oct 2024 1:58 PM

Utkarsh Small Finance Bank teams up with Mary Kom and Sunil Chhetri 

Kom and Chhetri will focus on initiatives such as financial literacy campaigns, product launches, and social media campaigns.
Vicky Kaushal for Reid & Taylor

03 Oct 2024 1:40 PM

Reid & Taylor signs Vicky Kaushal as brand ambassador

According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
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