Secret Alchemist, a holistic aromatherapy-based wellness brand, has announced the appointment of actor Samantha Prabhu as co-founder. 

Co-founded by Ankita Thadani and Akash Valia, Secret Alchemist is a thirty-year-old aromatherapy brand. 

Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach. 

Furthermore, Prabhu’s presence seamlessly fits into the brand ethos with her deep connection to wellness. In addition to her widespread popularity, Prabhu’s reach and influence in the South Indian markets, add a vital dimension to the team, alongside Thadani and Valia.

The wellness brand has also raised USD 500,000 in a seed round led by Inflection Point Ventures (IPV). 

With a keen focus on personal care and making aromatherapy accessible to a diverse audience, Secret Alchemist aims to use the funding strategically for growth. 

The funding will allow Secret Alchemist to ramp up their marketing efforts while increasing brand presence, customer reach and awareness. The product portfolio also sees expansion with pure-grade essential oils for a holistic wellness experience in the form of creams, mists and shower gels.

Vinay Bansal, founder CEO, Inflection Point Ventures, said, “The beauty segment in India saw a surge in the '90s, which unfortunately brought unrealistic standards. Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team's strong foundation and is committed to supporting their sustainable growth." 

Thadani added, “At Secret Alchemist, our vision is to make aromatherapy an essential part of everyday wellness. We aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products. Samantha’s personal journey with aromatherapy perfectly aligns with our philosophy of addressing wellness at its roots, and together we plan to utilise the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry.”

Prabhu said, “When I was on my healing journey and went for treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West were making use of the power of essential oils to bring well-being. It made a big difference to my health that when I returned, I started searching for a brand that I could trust. And that’s when I found Secret Alchemist. After trying their oils and feeling their impact firsthand, I knew this wasn't something I wanted to keep a secret. I wanted to share it with the world. It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being. I’m proud to be a part of this journey.”