Utkarsh Small Finance Bank has announced the appointment of Olympic boxer Mary Kom and footballer Sunil Chhetri as its brand ambassador. 

Kom’s legacy as a trailblazer in Indian Women’s Boxing and Chhetri’s leadership in Indian Football make them aspirational figures for the brand. 

The duo's humility, perseverance, and ability to connect with people from all walks of life positions them as relatable and trustworthy ambassadors for a brand like Utkarsh SFB, which caters to a diverse audience.

Utkarsh SFB along with Kom and Chhetri will focus on a series of initiatives like financial literacy campaigns, product launches, branch inaugurations, and social media campaigns for inclusion and resilience. 

In addition, the bank will be launching a multi-channel campaign through ad films and social media content, this time focused on stories of financial empowerment and real success with Kom and Chhetri at the helm of these messages.

Parveen Kumar Gupta, chairman, Utkarsh SFB, said, "It is an honour and privilege to welcome Mary Kom and Sunil Chhetri to the Utkarsh SFB family as our brand ambassadors. Both, Mary Kom and Sunil Chhetri have overcome significant challenges to achieve global recognition, mirroring Utkarsh SFB’s mission of uplifting underserved segments by providing accessible financial services. We are looking forward to continuing to achieve our vision and mission with them as our partners.”

Govind Singh, managing director and CEO, Utkarsh SFB, added, "Mary Kom and Sunil Chhetri are synonymous with resilience, discipline, and commitment—qualities that resonate with Utkarsh SFB's core values of financial inclusion, empowerment, and trustworthiness. The Bank caters to all segments of the society cutting across strata to empower with financial confidence.  This alliance represents that we believe in the power of determination and empowerment through finance. This is why both Mary Kom and Sunil Chhetri inspire millions by their grit and success, We at Utkarsh SFB do make efforts and reinforce to inspire unserved and underserved communities to access inclusive financial solutions.”