Marketing, 03 Sep 2026

Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18

Inderpreet Singh, head, marketing, Birla Paints, Aditya Birla Group, discusses the challenges of entering the paints category.
Nimitha Reddy

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

The author unpacks why, as AI democratises perfection, brands must embrace imperfection to create the human connection consumers crave.
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ChallanPay's ‘Aaram Se' campaign ft. Pratik Gandhi

03 Sep 2026 11:33 AM

ChallanPay and Pratik Gandhi turn India's classic cop-out into a comic chase
The jury

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Pepper Awards 2026: Jury revealed
Manasi Narasimhan (left) and Inderpreet Singh

03 Sep 2026 11:23 AM

Marketing Manifest Stations with Manasi: Episode 18
Nimitha Reddy

03 Sep 2026 10:53 AM

Opinion: The cringe premium - why imperfection is the new luxury

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