Guess Watches has announced the appointment of actor Tamannaah Bhatia as its brand ambassador.

As per the brand, Bhatia embodies the spirit of the 'Guess Girl' effortless, glamorous, bold, and unapologetically confident in the way she owns every space she steps into.

To highlight the association, the brand rolled out a campaign with Bhatia that features its FW26 Watches collection. 

Paul Marciano, co-founder and CCO, Guess, said, “Tamannaah perfectly captures the bold and fashion-forward spirit of Guess. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design. With Tamannaah as our new Watches Brand Ambassador, we look forward to bringing the FW26 collection to life in a way that reflects the energy, attitude and individuality that define Guess Watches.”

Deepak Chhabra, managing director, Timex Group India, said, "With the signing of Tamannaah Bhatia, we will be investing a lot more in consumer communication and activation of our campaigns on digital, social, and maybe traditional media, more than we did in the past. We are trying to build cultural relevance in the country. That’s where Tamannahh comes in. A global brand with cultural relevance becomes a force to be reckoned with. Tamannaah personifies fashion like nobody else. She is bold, glam, and confident, and that’s what Guess is known for. Our endorsement with her is for two years."

We caught up with Chhabra to know more about the partnership with Bhatia, Guess Watches' journey in India, and more. The full conversation will be featured in the October issue of Manifest. Pre-order the issue here.