Digital, 22 May 2025

From left: Pragya Bijalwan, Tejas Apte, Anuradha Sen Gupta, Prakash Tulangekar and Arjun Choudhary.

22 May 2025 2:13 PM

Goafest 2025: 'AI is weaving itself into the DNA of how brands think, create and serve'

On the second day, a panel decoded how AI can help enhance a brand’s capabilities and elevate its consumer experience. 

Latest Stories

Asics' 'Get the Glow' campaign.

14 May 2026 10:17 AM

Asics blends post-workout faces with beauty to make a statement
Pallavi ChakravartI (left) and Kainaz Karmakar

14 May 2026 9:26 AM

‘Healthcare becoming a category at major awards has suddenly got everyone to run towards it'
The Abby Awards

14 May 2026 9:25 AM

Goafest 2026: Complete list of jury presidents for the Abby Awards
Havas' entries

14 May 2026 9:06 AM

Cannes Contenders 2026: Havas Creative India

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required