Preetha Athrey has joined The Trade Desk as director of brand marketing.

She made this announcement on LinkedIn through a post.  

Her last full-time stint was with X (at the time Twitter) as director, global business marketing, Asia Pacific.

Athrey is also the founder of Mavens 360 and co-founder of Tap In Tribe.

In a career spanning over 23 years, she has also worked with India Today, Radio Mirchi and Airtel, among others.