Digital, 17 Dec 2024

Magnite Audiences aims to help publishers unlock the 'full value of their audiences'.

17 Dec 2024 11:47 AM

Magnite Audiences expands to India

It helps media buyers connect with high value audiences at scale.
Karthik Srinivasan (left) and Tara Kapur

17 Dec 2024 10:04 AM

LinkedInfluencers: Ethical or not?

We explore if 'LinkedInfluencers' blur the line between advice and endorsements, fuelling ethical debates and calls for transparency.

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Joel Thottan

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Joel Thottan joins LoveChild by Masaba 
Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling
Ajio partners with 22feet for its next phase of digital expansion

14 May 2026 12:57 PM

22feet named Ajio's digital agency of record
Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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