Magnite, an independent sell-side advertising company, has announced the expansion of Magnite Audiences to India and Southeast Asia.

Magnite Audiences aims to help publishers unlock the 'full value of their audiences'. The wing connects media buyers to these audiences at scale.

Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets. 

Gavin Buxton, MD - Asia, Magnite, “Amid the changing identity landscape, buyers and publishers need to explore different models and approaches to solve for audience addressability. Magnite is committed to providing our clients with solutions like Magnite Audiences to help buyers and publishers package, find and reach audiences in new ways. The tool is ready and available for activation in India and Southeast Asia, and we look forward to continued adoption as more publishers and buyers begin to leverage it to their benefit.”