A modified version of HUL's Lakme campaign has been released on outdoor sites in Mumbai.

This came after Honasa, the parent company of The Derma Co labelled its previous campaign 'misleading', 'unfair', 'disparaging' and 'false'. The previous outdoor creative had a bottle which resembled the packaging of The Derma Co.

Honasa appealed to the Delhi High Court about the same. According to a statement from HUL on Thursday (17 April), the Delhi High Court permitted the campaign to run with some modifications. In return, Honasa has also agreed to take down their social media posts on all platforms.

The statement read, "We respect the outcome to continue with our Sun Superiority campaign with some modifications. This demonstrates the pivotal need for raising awareness around SPF efficacy, transparency, and accountability in the sun care category, keeping consumer interest and safety at the core. LakmÄ“ has been conducting SPF efficacy and safety tests for over a decade, grounded in globally accepted scientific protocols. We have always believed in the power of science to inform product innovation and protect consumer interests. This campaign is part of Lakme’s broader commitment to set a new benchmark for sun protection standards in India. Unfortunately, there are some sellers, who have been falsely claiming SPF 50. In the interest of consumers, upon independent testing by accredited labs, they fall far short of stated claims; misleading consumers on sunscreen, which has skin implications like pigmentation, skin ageing and spots. At Lakme, we will continue to reaffirm our unflinching commitment to integrity, consumer safety, and scientific excellence, and be a leading voice to advocate for transparency and higher standards in skincare, by developing products backed by sound science, research and innovation."