JioStar has announced the launch of MegaBlast, a new media product that helps brands capture attention at scale, in just one day. 

Designed for brands looking to create maximum buzz in minimum time, MegaBlast combines the reach of television with the precision and scale of digital.

Furthermore, it intends to offer a blend of speed, scale, and visibility. 

MegaBlast can help brands achieve over 4.5 billion ad views in just 24 hours. The format can also help deliver an average frequency of 13 exposures per viewer  on a single day. 

This will enable advertisers to achieve nationwide visibility at an unprecedented speed and scale.

MegaBlast can create a moment that marketers can truly own. It’s designed to help brands cut through the noise and take centre stage across screens, households, and conversations.

What sets MegaBlast apart is the use of high-engagement formats such as brand bridge, spotlight frames, pause ads, stings, and mega spots. These are seamlessly integrated into marquee shows and high-viewership content, ensuring the brand remains top-of-mind throughout the day.

Ajit Varghese, head of revenue - entertainment and international, JioStar, said, “MegaBlast is a response to what brands have been asking for - the ability to dominate attention, not just buy media. Today’s marketers want impact they can measure and moments that move the needle. With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day."