Veefin Group has announced a 'strategic investment' amounting to a 49% stake in White Rivers Media.

Veefin's investment in the company comes with an aim to increase revenue and efficiency by consolidating client relationships.
The company has acquired 4,900 equity shares at INR 3,40,000 each. White Rivers Media's turnover at the end of March 2024 was INR 113.85 crore. The investment comes through Veefin Solution's subsidiary Infini Systems.

White Rivers Media is headquartered in Mumbai and has close to 600 employees as it specialises in creative and media solutions. 

Raja Debnath, chairperson, co-founder and CEO, Veefin Group, said, "At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach—combining technology with AI-led, data-driven marketing to drive engagement and business growth. Together, we are unlocking new possibilities for businesses to scale faster and compete smarter in a digital-first world." 

Shrenik Gandhi, co-founder and CEO, White Rivers Media, added, "This partnership marks an exciting chapter for WRM as we align with Veefin Group to drive the next wave of digital marketing transformation. By combining creative and media solutions with MarTech innovation and Veefin Group’s technology-driven ecosystem, we can help brands navigate an evolving digital landscape with precision and scale. Together, we are building future-ready marketing solutions that drive measurable impact and accelerate growth in high-potential international markets." 

The deal should be completed in 30-60 days.

Veefin Group offers solutions digital supply chain finance, digital identity verification and automated financial statement analysis, debt securitisation, cash management, trade finance, software consulting and services by deploying technology.