AnyMind Group has announced the launch of its GenAI-powered live commerce platform, AnyLive. 

This platform will enable businesses to run live commerce in multiple languages without the constraints of time or location, utilising AI-generated virtual live streamers.

Furthermore, the offering will utilise generative AI to create virtual live streamers modelled to reflect a brand’s identity. 

These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages planned in the pipeline.

In addition to AI-generated live streamers, AnyLive intends to leverage large-language models to generate live-stream scripts based on product details and real-time, automated responses in a live stream. 

The platform integrates seamlessly with major e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, allowing brands to reach a wider audience through simultaneous broadcasts across multiple platforms.

To further support businesses, AnyMind Group is building expert teams to provide operational support, including data-driven analysis of viewership, comments, and sales to optimise live streams. Brands can also tap into AnyMind’s influencer marketing platform, AnyTag, which features a database of over 790,000 influencers, to find human live streamers for collaboration, maximising engagement during peak times.

Kosuke Sogo, CEO and co-founder, AnyMind Group, said, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”