Social Panga has announced the appointment of Soumabha Nandi as executive vice president - creative strategy and growth. 

In his new role, Nandi will lead the agency’s creative vision, steering its strategic evolution to craft compelling brand narratives and deliver high-impact marketing solutions.

He moves from DViO Digital after a stint of 10 years, where he was most recently serving as the chief creative officer. He joined the organisation in 2014 as head of content. 

Himanshu Arora, co-founder, Social Panga, said, “We are delighted to welcome Som to Social Panga. His deep expertise in creative strategy and his ability to drive business impact align perfectly with our vision. As we continue to push creative boundaries and deliver measurable results for brands, his leadership will be instrumental in shaping the agency’s next growth phase.”

Gaurav Arora, co-founder, Social Panga, said, "At Social Panga, we think that strategy and creativity go hand in hand, and Som is a perfect example of this. His ability to combine creative ideas with data-driven insights will not only improve our client relationships but also inspire our team to achieve truly exceptional results."

Nandi said, “A couple of things about Social Panga really resonated with me, the focus on people above everything else, and the commitment to seeking the new and the undone. This is such an interesting time, a transformative one to be here. With new technologies, evolving solutions, and expanding markets, it’s exactly the kind of environment that fuels me. This is the beginning of a new journey, one that I hope will be an impactful one.”