LS Digital has announced the launch of DataQuark, a dedicated business unit focused on revolutionising the data and insights; designed to revolutionise the measurement, analysis, and reporting of data, empowering modern businesses to thrive.

Vinay Tamboli, who was leading this domain as CEO of Data & Insights, will now take charge as the CEO of DataQuark.

The name DataQuark is inspired by the fundamental principles of data and physics. Quarks are the elementary particles that form the foundation of matter, just as data forms the foundation of every digital enterprise. DataQuark symbolises the building blocks of intelligence, enabling businesses to unify, process, and activate data to drive strategic growth and AI-led transformation.

Turning data into a competitive advantage, DataQuark is designed to bridge the gap between raw data and actionable intelligence, helping brands elevate their AI maturity and drive measurable business impact.

The business unit follows the methodology of “Collect – Collate – Activate”, ensuring data integrity, privacy, and activation at scale. With a robust suite of offerings, DataQuark enables brands to transform their data infrastructure, enhance AI capabilities, and optimise marketing effectiveness.

DataQuark offers four key services to help businesses unlock the full potential of their data. Marketing Data Infrastructure lays the foundation for growth by integrating first-party data with advertising platforms to drive revenue and conversions. Business Data Infrastructure connects finance, marketing, operations, and sales, using data lakes and streamlined engineering for better decision-making.

With AI & ML Solutions, LS Digital aspires to deliver actionable insights, predict business KPIs, and automate processes to boost efficiency. Lastly, data and AI readiness services ensure organisations are primed for AI adoption through audits, strategy development, and customised playbooks.

It will also leverage its Google Cloud and Meta partnership to avail the latest AI technologies.

By launching DataQuark as a standalone business unit, LS Digital is reaffirming its commitment to redefining how brands interact with data in an AI-driven economy. This launch is a strategic step in empowering CXOs to navigate an increasingly complex digital landscape with data as their competitive edge.

Prasad Shejale, founder and CEO, LS Digital, said, “In today’s digital-first world, businesses must do more than just collect data; they must harness its full potential. The launch of DataQuark is a natural progression in our journey, ensuring data is not only a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga helped strengthened the respective pillars within our DBT framework, DataQuark will now lead the charge in Data and AI. This move is an integral part of our business growth strategy underscoring our commitment to empowering brands to reach new heights of success.”

Tamboli added, "Over the years, we have witnessed how data and insights have been instrumental in driving digital business transformation across industries. As AI continues to evolve, the role of data has never been more critical. Through DataQuark, we are building a powerful ecosystem that integrates AI-driven solutions, advanced analytics, and strategic partnerships to help brands break data silos and accelerate innovation. The demand for privacy-first, AI-ready data solutions is soaring, and DataQuark is uniquely positioned to meet this need."