Campaigns

Nirma's 'Tujhsa hi Nirma hai' campaign

15 Dec 2025 11:21 AM

Nirma upgrades its iconic jingle, but not its worldview

Despite positioning itself as a 'modern' retelling, the film remains trapped in its dated ‘Hema, Rekha, Jaya aur Sushma' laundry stereotype.

Britannia NutriChoice campaign

11 Dec 2025 11:37 AM

Britannia NutriChoice and Aamir Khan spark a conversation around ‘good choices'

The actor comes on board as the face of the brand and its latest campaign comprising three films, conceptualised by Lowe Lintas.

Watertec's 'Kick out the ordinary' campaign

11 Dec 2025 10:41 AM

Watertec urges consumers to kick out the ordinary

Conceptualised by Chlorophyll, the campaign consists of an ad film.

Kia's 'The Next Legend' campaign.

10 Dec 2025 3:10 PM

Thierry Henry drives the next legend to the World Cup with Kia

The film has been rolled out in the lead up to the FIFA World Cup which will be held in USA, Canada and Mexico in 2026.

Maruti Suzuki's 'The Return of a Classic' campaign.

10 Dec 2025 11:33 AM

Maruti Suzuki taps into nostalgia with a classic off-road adventure

The brand brings back a beloved narrative from the 90s ad film 'Kancha', reimagined for an EV era.

Tata Tea Premium Care campaign

09 Dec 2025 11:25 PM

Tata Tea makes everyday care feel ‘premium'

The campaign celebrates small gestures that turn a simple cup of tea into an expression of thoughtfulness.

Interview Practice with ChatGPT campaign

09 Dec 2025 11:06 AM

ChatGPT brings everyday AI stories to life

Rolls out its first nationwide campaign, spotlighting voice-first, regional-language experiences designed for Indian consumers.

AU Small Finance's ‘Soch Badlo, aur Bank Bhi' campaign

09 Dec 2025 12:59 AM

Ranbir Kapoor and Rashmika Mandanna highlight a new way of banking with AU Small Finance Bank

Conceptualised by McCann Worldgroup India, the campaign comprises two films.

Tata Harrier.ev's 'The River Crossing, Harrier.ev Impossibles - Act II' campaign.

08 Dec 2025 3:53 PM

Tata Harrier.ev and Red Bull challenge Abdo Feghali to drift into the impossible

Creates a film to showcase the experiment.

Kotak Mahindra Life Insurance Company's 'Confident Reinvention Solutions' campaign.

08 Dec 2025 11:02 AM

A mirror sparks Rajkummar Rao to break the loop through Kotak and chase the dreams he once parked

Conceptualised by Wondrlab, the campaign comprises an ad film.

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