Nike has rolled out its multicast starrer film ahead of the Men's FIFA World Cup, which kicks off next week.

The film features the likes of Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Virgil Van Dijk, along with LeBron James, Travis Scott, Kim Kardashian, and Ted Lasso. 

It has been conceptualised by Wieden+Kennedy and directed by Dan Streit. 

The mix of the footballers and culture icon aims to reflect the depth of Nike’s connection to football and the game’s influence beyond the pitch. The six-minute film is a rallying cry for young players everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football.

What we think about it: First adidas, and now this. Some of the group round fixtures may turn out to be dull, one-sided games, however, these films are completely the opposite, and building hype for the tournament.  

Helena Thornton, VP, Nike brand management, said, "We know the magical moments in football happen when players trust their instincts. That’s the kind of football we love: fresh, instinctive, unexpected and creative.”

She added, “We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply engrained into their subcultures. We didn’t want to follow the traditional marketing playbook. We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don't just watch — one they can make their own. That’s the whole idea behind our universe of Nike Football.”

Enrico Balleri, VP, creative director, Global Brand Voice, added, "We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles. We knew Kim, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”