Apollo Tyres has rolled out a sequel to its 'Har Safar Mein Dum Hai' campaign released in Februrary.

The sequel has been released for the ongoing ICC Women's T20 World Cup. It shows the story of cricketers Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma, and Renuka Singh Thakur - how they hurdled challenges, and showed the grit to succeed.

What we think about it: The film does a good job in following up from the campaign featuring the men's team. However, the script, that showcases the hurdles women cricketers faced feels a tad repetitive. 

Neeraj Kanwar, vice chairperson and MD, Apollo Tyres said, "‘Har Safar Mein Dum Hai’ has always been about celebrating the journey alongside the destination. As we carry this philosophy forward, with immense pride we share the untold stories of our Women in Blue. Their journeys, filled with courage and conviction, are a source of inspiration for the entire country. This campaign is a tribute to their unwavering spirit and our commitment to championing the values of perseverance and excellence, reflecting the same passion and respect we hold for all of Indian cricket.”

The film was written by Simran Kanwar.

She said, “Our vision was to create a film that felt distinct and deeply personal to the experiences of Harmanpreet, Smriti, Jemimah, Shafali and Renuka. While it stems from the same ‘Har Safar Mein Dum Hai’ ethos, the storytelling is uniquely tailored to reflect their individual struggles and triumphs. Through intimate storytelling and an emotionally driven soundtrack, we wanted audiences to connect with the heart behind women's cricket in India, powerfully reminding millions of young women across the nation that their journeys matter.”

Udyan Ghai, group head, marketing, Apollo Tyres, said, “This is not about replicating a formula; this campaign is a heartfelt extension of our core belief. The cultural momentum behind women’s cricket is undeniable, and we wanted to honour that by ensuring our storytelling was authentic and deeply connected to their unique experiences. With this chapter of ‘Har Safar Mein Dum Hai’, we are engaging audiences with stories of resilience that resonate universally, reinforcing that every journey to the top deserves to be celebrated with equal passion.”

The film was rolled out on YouTube and Meta's platforms. 

Credits:

Brand: Apollo Tyres
Brand custodian: Udyan Ghai
Creative agency: WPP
Production house: Gravity Entertainment
Director: Vibhu Puri