Manifest Media Staff

Rajat Mendhi

14 Oct 2025 10:26 AM

Rajat Mendhi joins S4Capital

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.
Instamart's Dhanteras campaign

14 Oct 2025 10:15 AM

Swiggy Instamart and Sonakshi Sinha flip the nepotism script with a golden spoon

The campaign spotlights the q-comm platform's instant gold delivery for Dhanteras with a bizarre spin on the idiom ‘born with a silver spoon'.
The venture's vision goes beyond transactional representation, focusing instead on building long-term, purpose-driven athlete brands that resonate globally.

13 Oct 2025 2:22 PM

Cornerstone and Meraki launch ‘Cornerstone Meraki Endeavour' to elevate non-cricket sports in India

Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.
Yosuke Murai will lead the India practice as head of dentsu Sports & Entertainment.

13 Oct 2025 11:43 AM

Dentsu Sports & Entertainment launches in India

Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.
Tonic Worldwide X NICMAR

13 Oct 2025 11:43 AM

Tonic Worldwide secures digital marketing mandate for NICMAR

The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.
Beardo's Kya Hota Hai Mard campaign

13 Oct 2025 10:59 AM

Beardo and Bobby Deol question what it truly means to be a ‘man'

The male grooming brand's film featuring the actor holds up a mirror to the modern man's quiet confusion around masculinity.
Flipkart's ‘Diwali Ki Dhoom Dham in 10 minutes!' campaign

13 Oct 2025 10:59 AM

Flipkart Minutes brightens everything up in 10 minutes

Released ahead of Diwali, the campaign comprises a film.
The billboard is present at a site in Bandra, Mumbai.

13 Oct 2025 10:44 AM

Chupps Footwear creates a billboard that disappears so that the message lasts longer

Conceptualised by Into Creative, the billboard kicks off a multimedia campaign introducing the brand's 100% biodegradable sliders.
Nidhi Rastogi

13 Oct 2025 9:19 AM

The plan is to achieve the INR 3,000 crore revenue milestone: Nidhi Rastogi

Uniqlo India's marketing director discusses the brand's expansion, festive season strategies, and other key topics.
Aryan Anurag

13 Oct 2025 9:19 AM

Opinion: Why personal branding for founders is essential for early-stage startups to succeed

The author argues that human connection, not ads, drives early-stage startup success.

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