Biba has introduced Biba NXT, a new sub-brand positioned to reimagine Indian wear for younger, style-forward consumers.

The move expands the brand’s portfolio as it aligns with evolving fashion preferences while retaining its core design identity.

Biba NXT combines modern cuts with Indian craftsmanship, bringing together traditional prints and contemporary solids through updated silhouettes. The designs emphasise fit and adaptability, with adjustable features incorporated into several pieces for greater personalisation.

Key items in the collection include halter neck kurtas and corset top and skirt sets, reflecting a balance between structured and fluid styling. The range is designed to transition across occasions, with versatility at its core.

While the company’s mainline collections continue to focus on classic silhouettes and traditional craftsmanship, Biba NXT represents a more fashion-forward direction aimed at younger audiences.

Siddharth Bindra, managing director, Biba, said, "With Biba NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing segment of younger consumers who value Indian craft but seek it in more current, evolved silhouettes. These designs reflect the sensibilities of today’s young consumers and allow us to better integrate into the next generation’s everyday wardrobe.”