Manifest Media Staff

Anant Ambani and Radhika Merchant

12 Jul 2024 10:53 AM

How much publicity is too much publicity?

We asked the industry for its opinion on the PR strategy of calling influencers to the Ambani wedding in return for ‘defined deliverables’.

Randi Stipes

12 Jul 2024 10:21 AM

Brands need to be intentional, authentic and consistent to help fight climate change: Randi Stipes

The Weather Company's CMO chatted with us during Cannes Lions to explain challenges, climate change, AI and more...

Zepto's 'Mujhe Kya Milega?' campaign

12 Jul 2024 10:01 AM

Zepto puts an end to woes of consumers not getting anything in return

Conceptualised in-house, the campaign is released ahead of the brand's third birthday.

UTI Mutal Fund's 'Just MAAF Kar' campaign

11 Jul 2024 4:07 PM

UTI Mutual Fund introduces 'MAAF' to navigate the world of volatile markets with ease

Conceptualised by Havas Creative Network India, the ad film highlights its multi-asset allocation funds offerings.

Manforce condoms' #ManforceHaiTohPossibleHai campaign

11 Jul 2024 2:48 PM

Manforce Condoms takes a dig at 'overpopulation' issues on World Population Day

The campaign aims to reinforce the brand's goal of making the word 'condom' synonymous with its brand name.

Amyn Ghadiali

11 Jul 2024 12:24 PM

Gozoop Group elevates Amyn Ghadiali as country head - India

He was president - business and integration.

Karan Abhishek Singh

11 Jul 2024 10:08 AM

Karan Abhishek Singh joins Zee Media Corporation

He moves from Network18 Media & Investments, where he was CEO - Hindi news (TV and digital).

ITC Mangaldeep's 'Dil se Karo Baat, Bhagwan Ke Saath' campaign

11 Jul 2024 3:17 AM

ITC Mangaldeep depicts the myriad ways people make a ‘divine’ connect

The campaign conceptualised by Ogilvy reimagines the bond that humans share with their God as one shared with a confidant.

Cartoon Network issues clarification regarding its shutdown

10 Jul 2024 4:47 PM

Cartoon Network shuts down rumours of its shutdown

There have been a spate of speculations on social media platforms regarding the fate of the Warner Bros. Discovery-owned channel.

71% of adults online are more likely to purchase from a company they can contact through messaging

10 Jul 2024 4:37 PM

Companies could lose USD 3.1 trillion annually, or 6.7% of their revenues, due to poor CX: Report

The whitepaper by Meta and Warc, highlights how business messaging can enhance customer relationships and drive brand growth on digital.

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