Sportz Interactive (SI), backed by Marathon Edge Partners, has acquired Magnifi, an AI-powered video clipping and content platform serving organisations across the Americas, EMEA and APAC.

The acquisition is expected to accelerate SI’s FanOS product roadmap and expand its presence across new markets, while bringing Magnifi’s technology, talent and go-to-market capabilities into the business.

Siddharth Raman, chief executive officer, SI, said, "This acquisition is a deliberate step in a strategy we have been building for some time. It accelerates our FanOS roadmap by a few quarters at the very least, brings in exceptional talent, and expands our footprint into new markets and geographies." 

Monojit Banerjee, chief technology officer, SI, added, "Sports video has a narrow window: a goal, a wicket, a match point. Fans want the clip before the replay finishes. Magnifi’s platform has handled that kind of volume in production for years. As FanOS Media, it adds a video layer to our stack that has already been through the pressure of live sports at scale."