Manifest Media Staff

mCanvas TV

30 Jan 2025 11:29 AM

mCanvas introduces mCanvasTV for engaging connected TV ads

The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
Meta's projecting growth of 8-15% in the first quarter of 2025.

30 Jan 2025 11:20 AM

Meta revenue increases by 22% to reach USD 164.5 billion in 2024

Fourth quarter growth was 21% over the same period in 2023.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Screengrab from Cipla's ‘1935 se desh ki sehat ke saath,’ campaign

30 Jan 2025 11:04 AM

Cipla honours healthcare heroes with a heartfelt tribute

The campaign commemorates the global pharma company's nine-decade-long journey of serving the nation’s healthcare needs.
Zepto's 'Instant acidity relief in just 10 minutes with ENO Chewy Bites on Zepto' campaign.

30 Jan 2025 10:50 AM

Zepto helps Anurag Kashyap get the picture-perfect shot by delivering Eno

Conceptualised in-house, the ad film highlights the q-comm's availability of Eno Chewy Bites.
Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
Ketan Desai

29 Jan 2025 12:38 PM

Ketan Desai joins Monks India as Robert Godinho moves on

Desai was COO at Grey Group India.
Screenshot from the film

29 Jan 2025 12:06 PM

Nestlé Nangrow fuels children's growth, one mischief at a time

Conceptualised by Ogilvy, the campaign comprises a film.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.

Latest Stories

The Delhi and Bengaluru offices will operate as dual centres supporting regional marketing solutions and AI development.

15 Jul 2026 8:36 PM

Innocean India launches AI Studio for AI-led local and regional marketing
He stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

15 Jul 2026 8:12 PM

Dentsu has officially announced the appointment of Ajay Gupte as COO
Screengrab of the 'Not to erase. To embrace' campaign featuring Lisa Ray

15 Jul 2026 7:38 PM

Lisa Ray and d'you make a case for ageing without apology
Ruchira Kanwal (left) and Madhurita Sengupta

15 Jul 2026 3:38 PM

Ruchira Kanwal and Madhurita Sengupta join BCCL 

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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