Manifest Media Staff

Automotive recorded the highest valuable AI experience score

23 Sep 2026 10:04 AM

AI-enabled brand experiences are not delivering value for consumers: Havas report

The report studies responses from seven countries including India.
From left: Raissa Gerona (Revolve Group), Donatella Versace and Mike Karanikolas (Revolve Group).

22 Sep 2026 4:11 PM

Donatella Versace to launch new brand through a JV with Revolve

The designer will serve as chief creative officer of the new joint venture, with beauty products expected to launch first.
The agreement follows Capri Sports' launch of Nova Sports, a grassroots-to-elite football initiative aimed at increasing access to football for girls across India.

22 Sep 2026 2:56 PM

Capri Sports secures 15-year commercial rights partnership for IWL and IWL 2

The partnership with AIFF covers commercial development and marketing for the top two tiers of women's club football in India.
Flipkart's 'Board the Bus to BBD Bagh' campaign.

22 Sep 2026 2:23 PM

Flipkart takes Kolkata's BBD Bagh route for Big Billion Days

Conceptualised by Talented, the campaign comprises an ad film for the e-commerce platform's upcoming sale.
Axis Bank's ‘open' ki aadat pad jaayegi campaign

22 Sep 2026 11:29 AM

Axis Bank makes a case for better banking becoming a habit

Conceptualised by Curativity, the campaign uses seven everyday situations to showcase the convenience offered by the bank's ‘open' app.
Ravi Kishan on 'Figuring Out with Raj Shamani'

22 Sep 2026 11:05 AM

How Ravi Kishan became Gen Z's meme of choice

We analyse how a Gorakhpur MP's inside jokes reached European football clubs and became a ‘viral sensation'.
Ujjivan Small Finance Bank's campaign

22 Sep 2026 10:48 AM

Voice-O-Meter: A step forward, but not enough to break the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
This platform allows brands to discover creators for live-streaming campaigns, manage activations and measure performance.

21 Sep 2026 6:09 PM

AnyMind Group launches AnyCreator Stream in India for live-stream monetisation

The platform combines live-stream analytics, brand campaign opportunities and payment tracking, starting with YouTube Live.
Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya

The former SuperYou brand and growth leader joins PFC Club founder Chirag Barjatya to launch an energy candy brand.
The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

21 Sep 2026 1:26 PM

Dentsu India launches Dentsu Performance Studio for creative-led performance marketing

The new practice combines creative strategy, AI-enabled production, media and measurement, with Vidhu Ravinath and Archisman Sarangi appointed as VPs and business heads.
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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

06 Nov 2026 10:10 AM

India at number 11 across Commonwealth nations in 'AI-readiness'
WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'
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Cred's film featuring Rakhi Sawant

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Voice-O-Meter: Cred's unconventional route breaks the bias

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