According to media reports, Donatella Versace is launching a new fashion and beauty business with US-based e-commerce company Revolve Group. 

Versace and Revolve announced the joint venture through posts on their respective Instagram pages, with Donatella set to serve as chief creative officer of the new brand.

The new brand, which has not yet been named, will be developed as a joint venture between Versace and Revolve. The business is expected to launch with beauty products before expanding into fashion, with the first products planned for 2027.

The venture will initially target the US, Latin America, Asia-Pacific and the Middle East. Revolve will bring its e-commerce infrastructure, technology and consumer data to the partnership, while Versace will lead the creative direction.

The announcement comes around 18 months after Versace stepped down as chief creative officer of Versace in March 2025, a role she had held for nearly three decades. She subsequently became the fashion house’s chief brand ambassador. 

Prada Group acquired Versace from Capri Holdings in December 2025.

Versace said, “I believe creativity should be fearless, inclusive and alive in the world. I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion. Revolve understands something I believe deeply: culture comes from connection. Together, we want to create that connection with a new voice, a new look and a new energy.”

Mike Karanikolas, co-founder and co-CEO, Revolve Group, added, “Donatella is one of the defining creative voices of our time. This partnership gives that vision an entirely new platform and the freedom to build something from the ground up. By combining Donatella’s creative authority with Revolve’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive — and build it for the long term.” 

Raissa Gerona, president - brand and partnerships, Revolve Group, said, “Donatella has an extraordinary instinct for what the next generation wants and an unmatched ability to connect fashion with culture. That is what makes this partnership so exciting.”