Advertising

Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.
People Home Finance's logo

15 Oct 2025 11:52 AM

Underdog crafts People Home Finance's brand identity

Part of Weaver Services, People Home Finance, aims to transition into a warmer, more inclusive avatar.
Havas' organic growth for the first nine months of 2025 was 2.8%

15 Oct 2025 10:50 AM

Havas organic growth at 3.8% in third quarter of 2025 compared to 2024

Net revenue in APAC and Africa was up by 8.2% in the quarter as compared to the same period last year.
Tanvi Shah at LIA 2025

15 Oct 2025 10:35 AM

What happened in Vegas: My Creative LIAisons 2025 learnings

Tanvi Shah shares how she returns to Bengaluru with the permission to fail boldly after her experience in Vegas.
Rajat Mendhi

14 Oct 2025 10:26 AM

Rajat Mendhi joins S4Capital

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.
Tonic Worldwide X NICMAR

13 Oct 2025 11:43 AM

Tonic Worldwide secures digital marketing mandate for NICMAR

The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.
The billboard is present at a site in Bandra, Mumbai.

13 Oct 2025 10:44 AM

Chupps Footwear creates a billboard that disappears so that the message lasts longer

Conceptualised by Into Creative, the billboard kicks off a multimedia campaign introducing the brand's 100% biodegradable sliders.
Madison Communications has urged Delhi High Court to halt CCI antitrust probe

10 Oct 2025 11:27 AM

Madison Communications moves Delhi High Court to challenge CCI antitrust probe

The agency seeks to halt the CCI's investigation into alleged cartelisation in the advertising sector.
Ruchi Sharma

10 Oct 2025 8:23 AM

Ruchi's blog: Why creativity needs some grey hair?

The author argues that creativity thrives when experience and youth work in harmony.
Dalbir Singh continues his diary for Manifest.

10 Oct 2025 8:19 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films has a conversation about 'copying' versus 'inspiration' with a creative.

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Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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