Advertising

WPP Open Pro builds on WPP's AI platform, WPP Open, which helps brands plan, create and deploy content at scale.

24 Oct 2025 10:24 AM

WPP launches Open Pro

WPP Open Pro is built on the company's existing platform, WPP Open, which helps brands strategise, produce large volumes of content quickly.
Piyush Pandey

24 Oct 2025 10:02 AM

India's adman Piyush Pandey is no more

The advertising legend bestowed with several honours passed away on 24 October.
The 'TV & Cinema and Online Film' jury

18 Oct 2025 2:23 PM

Umma's blog: What happened in Vegas

PhonePe's director - creative and content, discusses her jury and speaking experience in Vegas, along with some stand out work.
Wakefit's ‘Sleep is Mast, Biswa is now Swasth' campaign

17 Oct 2025 1:46 PM

Wakefit puts an end to Biswa Kalyan Rath's late night shopping mistakes

Conceptualised by The New Thing, the campaign comprises a film.
Dalbir Singh continues his diary for Manifest.

17 Oct 2025 10:35 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of in-house pride.
Adyasha Roy Tomar

17 Oct 2025 10:35 AM

Adyasha Roy Tomar to exit McCann

Tomar is creative director at the agency.
Shachi Malhotra

17 Oct 2025 10:26 AM

Her take: To simplify or to stand out?

Shachi Malhotra writes about simplifying and how it's 'far more challenging than it appears'.
District by Zomato's ‘Table for One' campaign

16 Oct 2025 11:28 AM

District by Zomato serves self-love with ‘Table for One'

The campaign celebrates the joy of spending time with oneself, while quietly challenging the stigma around solo dining.
Smriti Tewari

16 Oct 2025 11:18 AM

Smriti Tewari joins Infectious Advertising

Joins from VML where she was AVP.
The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.

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Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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