Wondrlab has announced the appointment of Alok Mahadevia as lead content. 

He moves from DDB Mudra Group, where he was executive creative director. 

The agency aims to strengthen its creative leadership with a global ECD whose work has spanned New York, Chicago, Los Angeles, Dubai, and Mumbai.

In the US, Mahadevia has worked on brands including Samsung, Toyota, Lightlife, IKEA, Spotify, HSBC, and the NFL.

Hemant Shringy, CCO and managing partner, Wondrlab Network, said, “At Wondrlab, we are building a platform-first network for a world where creativity, culture, technology and commerce are increasingly interconnected. Alok brings a truly global perspective to that vision, backed by a body of work that has consistently created cultural impact while driving business outcomes.”

Mahadevia added, “After spending over a decade working across different creative ecosystems globally, what excites me about Wondrlab is its hunger to build something modern, agile and culturally relevant from India for the world.”

In a career spanning over 11 years, he has also worked with DoorDash, Leo Burnett and Saatchi & Saatchi Los Angeles, among others.