L’Oréal India has announced the appointment of its media agency of record, Publicis Media as its integrated media agency of record, effective September 2026, following a strategic review. 

The mandate marks a major structural shift, as the account moves from Wavemaker India, which held the business since 2010.

Jacques Lebel, managing director, L’Oréal India, said, “India is one of L’Oréal’s most strategic growth markets globally, driven by a rapidly evolving consumer landscape and accelerating digital adoption. As we enter our next phase of growth, it is imperative that our media ecosystem is as innovative and future-ready as our brands, enabling us to scale impact, deepen consumer engagement, and unlock new opportunities at the intersection of technology, creativity, and commerce. At L’Oréal, we believe in building long-term, value-driven partnerships anchored in shared growth and mutual trust, and as we evolve our ecosystem to meet future needs, we are pleased to partner with Publicis Media, whose expertise in data, analytics, and full-funnel consumer understanding aligns with our ambition to further strengthen brand resonance and consumer engagement in this dynamic market.”

Saloni Shah Javeri, chief digital and marketing officer at L’Oréal India, said, “The way consumers discover, experience, and shop beauty is evolving faster than ever, with content, commerce, and media increasingly converging into a unified journey. This necessitates a more integrated, data-led, and agile approach to media planning from focus shifts from mere reach metrics and engagement numbers to what truly captures the attention of our consumers. Through this partnership, we aim to build a precision-driven ecosystem that not only enhances efficiency and effectiveness but also delivers meaningful, personalised consumer experiences at scale.”

She further added, “We would like to thank our incumbent, Wavemaker who have been on this journey with us over the past decade and a half.  We thank our teams at Wavemaker for all the hard work, passion and rigour they have dedicated on our business and wish them the best.”