Advertising, 29 Jan 2025

Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.

Latest Stories

Teemu Koski

16 Jul 2026 11:41 AM

Teemu Koski gets a new role at Nodwin Gaming 
Archana Balaraman

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'
The Games will be broadcast across the Sony Sports Network channels and streamed live on Sony Liv

16 Jul 2026 10:05 AM

Sony Pictures Networks India bags rights for Commonwealth Games
Aishwarya Bharadiya Goel

16 Jul 2026 9:55 AM

Spotlighting India's independent companies: Wisteria

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required