Enamor has appointed Tilt Brand Solutions to handle its brand and communications mandate.

The account was won following a multi-agency pitch.

The lingerie brand was launched in India in 2001 with a joint venture between Modenik Lifestyle and Barbara of Paris. 

Shekhar Tewari, CEO, Modenik Lifestyle, said, "Enamor has always been at the forefront, leading the charge with bold, unique narratives in the lingerie space. Today, as we embrace a new generation of consumers and a fresh wave of energy, we see that shift reflected in the culture. Tilt's deep understanding of this dynamic space, combined with their strategic expertise and creative firepower, makes them the perfect partner to elevate Enamor. With their talent and acumen, we're confident they will take the brand to new heights."

Hari Krishnan, chief business officer, Tilt Brand Solutions, said, "We are very excited to have won this mandate for Enamor. The brand's ambitions provide us with a great opportunity to bring our experience and proven expertise in full-brained strategic thinking and impactful, engaging creative narratives to the forefront."