The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for this year's Goafest.

After the festival moved from Goa to Mumbai, the organisers have labelled the theme - 'The Age of Adaptability’. The event is scheduled to be held between 29-31 May at the Westin in Powai.

Jaideep Gandhi, chairperson, Goafest organising committee, said, "The theme for Goafest 2024, 'the age of adaptability', was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do - from adjusting to new media platforms to adopting innovative marketing strategies. This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges."

Rohit Ohri, chairperson, Goafest content committee, added, “This year, at Goafest 2024, our central theme 'the age of adaptability' has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The age of adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios." 
 
The agenda for this year's festival is yet to be announced.
 

Also read:

Goafest in Mumbai: Industry reactions
Opinion: Goafest in Mumbai - yay or nay?