Madison Media Infinity, a unit of Madison World has bagged the media AOR for Samsonite India. 

The agency will be responsible for the brand's traditional and digital media mandate that includes TV, print, radio, cinema, outdoor and digital. 

No multi-agency pitch was conducted for this account win. 

Anushree Tainwala, vice president, marketing, Samsonite India, said, “Samsonite has always been at the forefront of creating high-quality, durable luggage and travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs. This strategic partnership with Madison, known for its impactful and integrated media strategies, is a perfect match to further propel our brand’s leadership in the market. With a shared commitment to innovation and excellence, Madison’s expertise will play a key role in our vision to make Samsonite brands the preferred travel companion in India.”

Abhik Banerjee, COO, Madison Media Infinity, added, “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”