BBDO India won the 'South Asia Agency of the Year' at Adfest 2025. The agency was the most-awarded from India with 10 wins - a Grand Prix, two Gold, two Silver and five Bronze.

Havas Creative, Leo and McCann also won a Grand Prix each. Also among the big winners was Ogilvy India, that took home the 'Media Agency of the Year' title.

Here are the winners by category:

Brand Experience Lotus

Leo won Silver for Gatorade's 'Turf Finder'.

Creative Strategy Lotus

Havas Creative won a Grand Prix and Gold for The Times of India's 'Ink of Democracy'.

McCann Worldgroup India won two Gold for ESAF Small Finance Bank's 'Dabba Savings'. It also won Bronze for Buckaroo Footwear's 'Fit My Feet'.

BBDO India won a Gold, Silver and Bronze for Ariel's 'Hometeams #ShareTheLoad'.

Leo won Gold for Lay's 'Drops of Joy'.

Design Lotus

Leo won a Silver and two Bronze Lotus' in this category. One Silver and Bronze win was for Gatorade's 'Turf Finder' and the other Bronze was for the entry titled 'Baking In The History' for Oreo.

McCann won a Bronze for Buckaroo Footwear's 'Fit My Feet'.

Digital and Social Lotus

Ogilvy won Bronze for Savlon's 'Handwash Legend'.

Digital Craft Lotus

Leo won a Bronze for Gatorade's 'Turf Finder'.

Direct Lotus
Havas Creative won Bronze for the entry titled 'Ink of Democracy' for the Times of India.

The entry titled 'Condensation Cleaner' entered by MullenLowe Lintas India and MullenLowe Singapore also won Bronze.

Effective Lotus

BBDO India won a Grand Prix and Silver for Ariel India's 'HomeTeam #ShareTheLoad'.

Entertainment Lotus

TBWA\ Media Arts' 'Work is Worth It' for Apple won a Gold, Silver and Bronze in this category.

Ogilvy won a Silver and Bronze for Cadbury 5 Star's 'Erase Valentine's Day' and Savlon's 'Handwash Legend' respectively.

Film Craft Lotus

BBDO won Gold for WhatsApp's 'Oye Lucky Featuring Abhay Deol'.

Duckatpe Studios won a Silver and Bronze for 'Arms Deal (Steadfast Shredder).

Film Lotus

BBDO (HomeTeams #ShareTheLoad - Ariel), DDB Mudra Group (Arms Deal - Steadfast Shredder), and Ogilvy (The Impossible Choice - St. Jude India Childcare Centres) won a Bronze each.

Innova Lotus

McCann Worldgroup won a Grand Prix for Buckaroo Footwear's 'Fit My Feet'. Also among the winners was Leo for the entry titled 'Drops of Joy' for Lay's.

Lotus Roots

McCann won a Lotus Root for ESAF Small Finance Bank's 'Dabba Savings Account'.

Media Lotus

Ogilvy won Gold for Titan Eye+ 'Eye Test Menu'. BBDO won Bronze for Ariel's '#ShareTheLoad' entry. 

New Director Lotus

Hungry Films bagged Silver for St. Jude Childcare Centres' 'The Impossible Choice'.

Outdoor Lotus 

MullenLowe Lintas won Bronze for Lifebuoy's 'Condensation Cleaner'.

PR Lotus
BBDO India won Bronze for 'HomeTeams - #ShareTheLoad' for Ariel.

Press Lotus

Havas Creative won Bronze for The Times of India's 'Ink of Democracy'.

Sustainable Lotus

Leo won a Grand Prix for its 'Drops of Joy' entry for Lay's. McCann won Gold for ESAF Small Finance Bank's 'Dabba Savings Account' and Silver for Buckaroo Footwear's 'Fit My Feet'. BBDO won Bronze for 'HomeTeams - #ShareTheLoad' for Ariel.

The 'Network of the Year' was awarded to Dentsu.