Virtue Asia has elevated Lesley John as CEO.
She was the managing director - APAC and had joined the agency in 2021.
This appointment is part of a strategic restructuring that enables Virtue Asia to accelerate growth across the region.
As part of the restructure Virtue Asia will work independently of Vice Media Group while collaborating with the Virtue Worldwide network on proprietary research and global clients when relevant.
Chris Garbutt, president, Virtue Worldwide, said, “Lesley’s appointment as CEO represents a new beginning for Virtue Asia. Operating independently, while maintaining collaborative ties with Virtue Worldwide will allow the agency to continue delivering innovative, culturally resonant work that drives real impact for clients. Under Lesley’s leadership, I look forward to watching the agency reach new heights and redefine what’s possible for brands in Asia.”
Sumbul Khan, Business Lead India, Virtue Asia said, “Exciting times for us in India, super chuffed to be a part of Virtue Asia. We look forward to having greater agency in the market with respect to strategic partnerships and products, to offer even better solutions to our clients. This is a new chapter for us, and we’re committed to delivering work that is deeply rooted in culture, creating meaningful connections with brands and their audiences in the region.”
John said, “This restructure represents an exciting new era for Virtue Asia, our people and clients. As we embark on a new chapter, the focus on creative innovation, cultural insight and meaningful partnerships remains unwavering. With greater autonomy and flexibility, our increased agility means we can meet the unique needs of brands across Asia, forge new alliances and tailor our approach to the region’s significant opportunities while continuing to deliver the high standards that define Virtue. I’m delighted to be leading the teams in Singapore and India as CEO and while our clients will not notice any differences from the agency’s management change, we have plans to further invest in growing our team of specialists, underscoring our continued confidence in the region’s vast potential.”