The organisers of Spikes Asia have announced the shortlists for the 2025 edition of the festival.

India got a total of 124 shortlists across all categories. The Innovation category was announced in February, in which India had four shortlists.

Audio and Radio

Dentsu Creative has two shortlists for Motorola's 'Deep Connect', while Leo has one for Myntra's 'Vogueabulary' and VML has one for 'Are Those Neeman's Shoes Phone Hack'.

Brand Experience and Activation 

From the 68 shortlists in this category, India accounts for 15 shortlists. 

Leo has six of them - three are for Gatorade's 'Turf Finder', two for 'History in the Baking' for Oreo and one for Myntra's 'Vogueabulary'.

McCann has earned five shortlists in this category, three for 'Dabba Savings Account' for ESAF Small Finance Bank, and two for Buckaroo's 'Fit My Feet'.

Dentsu and Ogilvy have two shortlists each. Dentsu's shortlists are for Motorola's 'Deep Connect', while Ogilvy has one each for Cadbury 5 Star's 'Erase Valentine's Day' and Titan Eye+'s 'Eye Test Menu'.

DDB Mudra Group has one for Flipkart's 'Cover Up Coupons'.

Creative Commerce

McCann has all three Indian shortlists in this category, two of them are for ESAF Small Finance's 'Dabba Savings Account' and one is for Buckaroo Footwear's 'Fit My Feet'.

Creative Data

Among the nine shortlists in this category, India has three, all of which are from Leo. Two shortlists are for Gatorade's 'Turf Finder', and one is for Oreo's 'History in the Baking'.

Creative Effectiveness
BBDO has a shortlist for Ariel's 'See The Signs of Silent Separation' and Leo has one for Lay's 'Smart Farm'.

Creative Strategy

Leo has four of the five Indian shortlists in this category. It earned a shortlist each for Oreo's 'History in the Baking', Spotify's 'Feel The Music', Gatorade's 'Turf Finder' and Whisper's 'Period Science for Moms'.

BBDO has a shortlist for Ariel's 'Home Teams Share The Load'.

Design

Ogilvy has two shortlists in this category, one each for Titan Eye+ 'Eye Test Menu' and Coca-Cola's 'Happy Queue'.
Leo and McCann have a shortlist each for Aquakraft's 'Water Sustainability Score' and Buckaroo's 'Fit My Feet' respectively.

Direct

Leo has seven of the 14 shortlists India earned in this category. It has three for the entry titled 'Project Farm Equal' for Lay's, and two each for Gatorade's 'Turf Finder' and Oreo's 'History in the Baking'.

Havas Creative's 'Ink of Democracy' for The Times of India has three shortlists.

McCann also has three shortlists, two for Buckaroo's 'Fit My Feet' and one for ESAF Small Finance Bank's 'Dabba Savings Account'.

Dentsu has one shortlist for Motorola's 'Deep Connect'.

Entertainment

Ogilvy has two shortlists, one each for Savlon's 'Handwash Legend' and Cadbury 5 Star's 'Erase Valentine's Day'.

VML's 'The Girl Who Played The Tutari' for Coke Studio has also earned a shortlist.

Film

DDB Mudra has six of the 11 Indian shortlists in this category. Four of them come for Steadfast Shredders (three for the entry titled 'Arms Deal' and one for 'Deadly Affair'). It has two shortlists for Battlegrounds Mobile India's 'Sharmaji Ki Machli' and 'World Record'.

Ogilvy (The Impossible Choice - St Jude India), Leo (Quaker), Lowe Lintas (Child Safety - TVS), The Womb (We Broke The Jinx, We Won The World Cup - Jim Jam Pops) and VML (Herstory - Pentonic) have a shortlist each. 

Film Craft

Earlyman Film has five of the 18 shortlists India has in this category. Four of these are for Jindal Steel's 'The Steel of India' while the other is for Lahori Zeera's 'Har Koi Peera Lahori Zeera'.

Footloose Films and Loudmouth Film have three each. Footloose Films' shortlists are for Zivame's 'Museum of Boobs' while Loudmouth has two for Mahindra's 'Zaheerabad' and one for Samsung's film featuring Neeraj Chopra.

Chrome Pictures (Dohale Jewan Poshanchi Vati - Quaker Oats), TBWA Media Arts Lab (Work is Worth It - Apple) and VML (Breakfree - KitKat) have two shortlists each. 

Ogilvy's 'The Impossible Choice' for St Jude India Childcare Centres has also earned a shortlist.

Glass 

Leo (Project Farm Equal - Lay's), McCann (Dabba Savings Account - ESAF Small Finance Bank), Tgthr (Harpic Loocator) and VML (Blood Fertilizer - Unipads) have a shortlist each in this category. 

Healthcare

Ogilvy has four shortlists in this category. Two are for Savlon's 'Handwash Legend' and one each for Titan Eye+'s 'Eye Test Menu' and St Jude India Childcare Centre's (The Impossible Choice).

Dentsu Creative (Deep Connect - Motorola), DDB Mudra (Talk To Your Son - Stayfree) and VML (Blood Fertilizer - Unipads) are also shortlisted.

Integrated

Leo has the only Indian shortlist in this category. It comes for Gatorade's 'Turf Finder'.

Media 

Havas Creative has four shortlists for The Times of India's 'Ink of Democracy'.

DDB Mudra has one for Flipkart's 'Cover up Coupons'.

Music 

VML has three shortlists in this category for Coke Studio. Two are for its 'Sing To Remember' entry for Coke Studio and one for 'The Girl Who Played the Tutari'.

TBWA\ Media Art Lab's 'Work Is Worth It' for Apple is also in the running. 

Outdoor 

Leo's 'Turf Finder' for Gatorade has two shortlists in this category.

Ogilvy also has two shortlists, one each for Cadbury 5 Star's 'Erase Valentine's Day' and Titan Eye+'s 'Eye Test Menu'.
PR (three)

Edelman (Order Anywhere Sign - KFC), FCB Kinnect (Lulemelon EOSS - HDFC Bank), and Leo (History in the Baking - Oreo) have a shortlist each. 

Print and Publishing 

India's only shortlists in this category are for Havas Creative's 'The Ink of Democracy' for The Times of India. 

Social and Influencer

Ogilvy and VML earned two shortlists each. Ogilvy's shortlists came for Savlon's 'Handwash Legend' while VML's were for Coke Studio's 'The Girl Who Played Tutari'.

FCB Kinnect (Lulumelon EOSS - HDFC Bank) and Leo (History in the Baking - Oreo) got a shortlist each in this category.