Salt Brand Solutions has announced the appointment of Sudeep Puthyathaya as executive creative director.

Puthyathaya moves from Medulla Communications, where he was group creative director.

Mahesh Chauhan, director, Salt Brand Solutions, said, “This is a significant step towards further strengthening Salt’s creative leadership. He also added that with Sagar, Sudeep, and me coming together, it definitely will add great value to our clients, and this makes me truly excited for Salt 2.0”

Sagar Mahabaleshwarkar, executive director, Salt Brand Solutions, added, "Sudeep brings a deep understanding of storytelling that connects with real people. His craft in creating human insight-led narratives perfectly complements the creative force we are building at Salt."

Puthyathaya said, “I’ve always believed that the most powerful brands are built on stories that resonate at a human level. Salt’s culture of bold, insight-driven thinking is a perfect fit for the kind of work I want to create. I’m excited to collaborate with Mash and Sagar to craft narratives that strengthens brand narratives and leave a lasting impact.”

In a career spanning 23 years he has also worked with RK Swamy BBDO, Lowe Lintas, Rediffusion, Publicis, and Saatchi & Saatchi among others.