Wondrlab has announced the acquisition of BigStep Technologies, a generative AI and Cloud-Native custom software solutions firm. The agency has acquired a 'majority stake'.

This is the martech network’s seventh acquisition since launching in 2020. This is its second in the technology domain, aiming to contribute to the network’s capabilities in advanced AI for scalable, high-impact cloud-native custom software and commerce solutions.

BigStep’s leadership team, led by Vidit Paliwal, founder and CEO, BigStep Technologies, and Niranjan Mangal, founder and COO, BigStep Technologies, will continue to lead its next phase of growth and innovation, now accelerated by Wondrlab’s resources and strategic backing.

Saurabh Varma, founder and CEO, Wondrlab, said, “The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of BigStep perfectly aligns with our strategy of expanding our capabilities in digital transformation technologies, products, and services. We are excited to welcome BigStep to the growing Wondrlab family. Their expertise in Generative AI and bespoke application development will significantly enhance our ability to deliver impactful solutions globally.”

Rajesh Ghatge, CEO of Wondrlab Technologies, added, “At Wondrlab our single-minded focus is to stitch together the best-in-class contemporary solutions for client success, in the ever-changing digital landscape. BigStep has capabilities in AI, Cloud, Commerce, enterprise-grade digital product engineering and launching large GCC mandates for tech-first companies.   These strengths coupled with our global capabilities in Content, Data and Media provide a unique ecosystem across both digital transformation and marketing transformation to our collective clients. We welcome Vidit and Niranjan to join the Wondrlab family.”

Paliwal said, “Joining Wondrlab marks a new chapter for BigStep. Their network and global reach provide us with the perfect platform to expand our capabilities and drive innovation for our clients worldwide. The timing is just right for BigStep as we embark on investing significantly in deepening and expanding our AI-first solutions capabilities.”

Mangal added, “At BigStep over the last few years besides providing business-impacting solutions to clients at large, we have assisted global start-ups in the US build digital products from scratch and scale their technology teams through their GCCs (Global Capability Centers). With the partnership with Wondrlab, we are looking at significantly scaling up these offerings to a wider base of clients across the US, Middle East and Europe.”