Tonic Worldwide has announced the appointed of Nishant Gopalia as senior vice president - media and MarTech. 

He will be based in the agency’s Mumbai office.

Gopalia moves from Viacom18, where he was senior director and lead, digital media. 

Chetan Asher, founder and CEO, Tonic Worldwide, said, “We have been in the process of taking steps to strengthen our media practice and build a stack of MarTech tools that can enhance value for brands in an increasingly ROI-driven world. Nishant brings in a unique blend of agency-driven expertise and a deep understanding of brand needs, making him the perfect leader to steer our media unit with rigour & vision, to drive breakthrough innovations and growth.”

Gopalia said, “I am excited to join the talented team at Tonic Worldwide. The agency is known for its strong association with leading brands, and I am looking forward to driving the media practice alongside exceptional talent and strategic partners. Our goal is to deliver media solutions that not only drive results but also help our clients meet their marketing and business objectives."

In a career spanning over 18 years, he has also worked with Wavemaker, Diseny Star and Performics, among others.