FCB Group India has announced that it will now be known as FCB India.

With this move it is looking to simplify its agency nomenclature and align with FCB's global naming architecture. 

FCB operated FCB India, FCB Ulka, FCB Interface and FCB Kinnect in the country.

Now, the agency previously referred to as FCB India, has been rebranded as FCB Neo.
 
Dheeraj Sinha, group CEO, FCB India and South Asia, said, “This is a strategic step to simplify our identity in India. The move aligns us with the global architecture and clarifies how we represent ourselves across the industry. FCB India will continue to build on its strong momentum, delivering modern marketing solutions and #NeverFinished creativity for some of the world’s most iconic brands.”

Tyler Turnbull, global CEO, FCB, added, “FCB India has experienced some of its most successful quarters in our history, delivering strong growth and creativity, reinforcing how critical the market is for FCB globally. Dheeraj and the entire India leadership team are transforming the business and the way we operate to deliver end-to-end solutions for clients. This evolution is the natural next step to position FCB as the go-to agency partner for ambitious clients in the region.”